Hello, I'm Iva. I work helping
companies grow their innovation
capabilities through Design Thinking.

1

Meetup
LegalHackers Brussels and Designful Innovations communities will join forces together to talk about data protection and privacy form three angles: legal, tech and design.
Venue: Betacowork. Brussels
Date: October 23rd, 2019
2

Masterclass
Four-hour masterclass to learn about design thinking and how you can use this approach to design better employee experiences.
Venue: Up Training Club. Barcelona
Date: October 11th, 2019
3

Workshop
I will facilitate a session to empower value propositions through prototyping in the Amsterdam Capital House. A house for growth that will open their doors to 500 daily house guests during those dates.
Venue: Capital C. Amsterdam
Date: September 23rd, 2019
4

Conference
We will talk about how technology is shifting our behavior, dealing creatively with facing fears and understanding of big data.
Venue: TAG. Madrid
Date: July 25th 2019
I have also presented this conference in Google TechMaker Madrid to celebrate more women in tech.
my principles
Needs-based
Empathy
Understanding the context and the situation we want to improve, identifying the key jobs-to-be-done for the users involved. What are they trying to achieve?
Test to think
Empirical mindset
Defining hypothesis to further (in)validate them through design research. Prototype, test, learn, iterate. Are we adding true value to the users?
Dreamer soul
Imaginative
Pushing the boundaries of the ordinary, the common-space, making our clients stand-out. How can we make you different?
Maker spirit
Intentional attitude
A good value proposition is only 10% of the work. The rest 90% is flawless execution. An idea is just an intention. How can we make it happen?

AJ & Smart & Jake Knapp
Design Sprints 2.0 (updated version)
June 2019
IDEO U
Prototyping for Digital Experiences
June 2019
Service Design Show
The Perfect Journey Map
February 2019
IDEO U
Designing a Business
December 2018
IDEO U
Leading for Creativity
June 2016
Tim Clark
Business Model You
May 2016
Univ. of Virginia Darden School of Business
Design Thinking for Business Innovation
March 2015
Aula Radio
Radio Broadcaster
September 2011
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biography

Caribbean
Geek
Electronic Engineer with a Master in Mobile Communications and a Postgraduate in Audiovisual Interactivity (now called: Storytelling transmedia)
I reinvented myself as an Innovation Strategist and Service Designer through hands-on learning activities, becoming a practitioner with expertise in uncertainty, prototyping, and iteration processes.
I like to say I work from Design Thinking toward Design feelings.
Since 2020
Working at Emakina Belgium as Design Strategist, leading the Experience Design team.
