Hello, I'm Iva. I work helping

companies grow their innovation

capabilities through Design Thinking.

based in
Belgium

Experience Design

Team lead @Emakina Belgium

Currently, I'm leading a talented, needs-based multidisciplinary team of UX Designers, Service Designers, Content Designers, XD/UX researchers, and Design Strategists at Emakina Belgium

Our purpose is to design meaningful products and services that bring happiness and a positive impact on our users' lives. Allowing them to do more and feel more.

We do it hand in hand with our clients, facilitating a guided process rooted in Design Thinking; defining together relevant solutions that will help them grow.

Encouraging my clients to find the sweet spot between:
- their business goals
- their customers' and stakeholders' needs
- and available technology

to stand out in their industry, and steal the spotlight of others.

1
Meetup

LegalHackers Brussels and Designful Innovations communities will join forces together to talk about data protection and privacy form three angles: legal, tech and design.
Venue: Betacowork. Brussels
Date: October 23rd, 2019

2
Masterclass

Four-hour masterclass to learn about design thinking and how you can use this approach to design better employee experiences.
Venue: Up Training Club. Barcelona
Date: October 11th, 2019

3
Workshop

I will facilitate a session to empower value propositions through prototyping in the Amsterdam Capital House. A house for growth that will open their doors to 500 daily house guests during those dates.
Venue: Capital C. Amsterdam
Date: September 23rd, 2019

4
Conference

We will talk about how technology is shifting our behavior, dealing creatively with facing fears and understanding of big data.
Venue: TAG. Madrid
Date: July 25th 2019

I have also presented this conference in Google TechMaker Madrid to celebrate more women in tech.

my principles

Needs-based

Empathy

Understanding the context and the situation we want to improve, identifying the key jobs-to-be-done for the users involved. What are they trying to achieve?

Test to think

Empirical mindset

Defining hypothesis to further (in)validate them through design research. Prototype, test, learn, iterate. Are we adding true value to the users?

Dreamer soul

Imaginative

Pushing the boundaries of the ordinary, the common-space, making our clients stand-out. How can we make you different?

Maker spirit

Intentional attitude

A good value proposition is only 10% of the work. The rest 90% is flawless execution. An idea is just an intention. How can we make it happen?

AJ & Smart & Jake Knapp

Design Sprints 2.0 (updated version)
June 2019

IDEO U

Prototyping for Digital Experiences
June 2019

Service Design Show

The Perfect Journey Map
February 2019

IDEO U

Designing a Business
December 2018

IDEO U

Leading for Creativity
June 2016

Tim Clark

Business Model You
May 2016

Univ. of Virginia Darden School of Business

Design Thinking for Business Innovation
March 2015

Aula Radio

Radio Broadcaster
September 2011

biography

Caribbean

Geek

Electronic Engineer with a Master in Mobile Communications and a Postgraduate in Audiovisual Interactivity (now called: Storytelling transmedia)

I reinvented myself as an Innovation Strategist and Service Designer through hands-on learning activities, becoming a practitioner with expertise in uncertainty, prototyping, and iteration processes.

I like to say I work from Design Thinking toward Design feelings.

Since 2020

Working at Emakina Belgium as Design Strategist, leading the Experience Design team.

Iva Pérez
contact