Hello, I'm Iva. I work helping
companies grow their innovation
capabilities through Design Thinking.
Team lead @Emakina Belgium
Currently, I'm leading a talented, needs-based multidisciplinary team of UX Designers, Service Designers, Content Designers, XD/UX researchers, and Design Strategists at Emakina Belgium.
Our purpose is to design meaningful products and services that bring happiness and a positive impact on our users' lives. Allowing them to do more and feel more.
We do it hand in hand with our clients, facilitating a guided process rooted in Design Thinking; defining together relevant solutions that will help them grow.
LegalHackers Brussels and Designful Innovations communities will join forces together to talk about data protection and privacy form three angles: legal, tech and design.
Venue: Betacowork. Brussels
Date: October 23rd, 2019
Four-hour masterclass to learn about design thinking and how you can use this approach to design better employee experiences.
Venue: Up Training Club. Barcelona
Date: October 11th, 2019
I will facilitate a session to empower value propositions through prototyping in the Amsterdam Capital House. A house for growth that will open their doors to 500 daily house guests during those dates.
Venue: Capital C. Amsterdam
Date: September 23rd, 2019
We will talk about how technology is shifting our behavior, dealing creatively with facing fears and understanding of big data.
Venue: TAG. Madrid
Date: July 25th 2019
I have also presented this conference in Google TechMaker Madrid to celebrate more women in tech.
Understanding the context and the situation we want to improve, identifying the key jobs-to-be-done for the users involved. What are they trying to achieve?
Test to think
Defining hypothesis to further (in)validate them through design research. Prototype, test, learn, iterate. Are we adding true value to the users?
Pushing the boundaries of the ordinary, the common-space, making our clients stand-out. How can we make you different?
A good value proposition is only 10% of the work. The rest 90% is flawless execution. An idea is just an intention. How can we make it happen?
AJ & Smart & Jake Knapp
Design Sprints 2.0 (updated version)
Prototyping for Digital Experiences
Service Design Show
The Perfect Journey Map
Designing a Business
Leading for Creativity
Business Model You
Univ. of Virginia Darden School of Business
Design Thinking for Business Innovation
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Electronic Engineer with a Master in Mobile Communications and a Postgraduate in Audiovisual Interactivity (now called: Storytelling transmedia)
I reinvented myself as an Innovation Strategist and Service Designer through hands-on learning activities, becoming a practitioner with expertise in uncertainty, prototyping, and iteration processes.
I like to say I work from Design Thinking toward Design feelings.
Working at Emakina Belgium as Design Strategist, leading the Experience Design team.